Best free website audit software

 What Is Website Audit Software and How Can You Use It?

Website audit software helps businesses and individuals track their online presence, including the growth of their website traffic, the number of social media followers they have, and how often people mention their name online. By checking your website on a regular basis with this software, you can spot issues and make changes before they become serious problems. Here’s what you need to know about using website audit software to help your business thrive.

Google Analytics

If you’re working on any sort of business site—even if it’s a single-person side hustle, you should be tracking your site with Google Analytics. This free tool gives you analytics and metrics on your site, which is essential for learning what traffic sources are most effective, how people find your content, and much more.

SEO Tools

The Top 7 Free SEO Tools for Making Your Site Search Engine Friendly By now, most of us have heard about the importance of website optimization for search engine rankings. But when it comes down to actually making your site SEO friendly, there are a lot of tactics to master. One way to start is by using free SEO tools. These free tools can help you test your site’s SEO readiness, spot SEO issues as they arise on your site, and even help drive more traffic to your pages. If you're serious about making your site better from an SEO standpoint, consider using some of these handy online tools. Some are simple Google Chrome extensions that allow you to execute basic tasks like checking page speed or finding duplicate content; others require downloading software onto your computer, and some live entirely in cloud-based platforms that allow users to view metrics from any browser or device. As always with our #freefridays series here at Inc., we hope these tools prove useful in helping you grow your business.

Broken Links

If your website has a lot of external links on it, you might have broken links. This could be due to a number of reasons. For example, when you link to someone else’s site that may change their web address or if your URL is incorrectly coded in one of your external webpages. One thing to keep in mind is that search engines also count pages that don’t actually exist as broken links and will penalize your site for having too many of them.

Page Speed

Most website audit software will give you a score as to how fast your site loads. Page speed is a huge factor when it comes to bounce rates, search engine optimization (SEO), credibility, etc. These days, most websites should load in under 3 seconds for optimal user experience. Anything slower and people start to get bored—fast! As such, website auditing software will help you identify what’s slowing down your site speed, giving you an opportunity to improve page load time quickly and effectively.

HTML Validation

When you create a website, it’s crucial to make sure that your code is readable, standards-compliant HTML. Validating your code with an HTML validator ensures that your site is not only readable by search engines, but also by other computers. This will help ensure that your content loads quickly and easily for both humans and robots alike. Many websites also integrate online validators directly into their pages as well; make sure you use them!

Security

To stay on top of security issues, you’ll want to monitor your website for common vulnerabilities. Most of these issues are automatically discovered by modern website audit software, so you can always be sure your website is safe. This is especially important if you’re planning to run a site that accepts user-generated content or handles sensitive customer information. Auditing your website regularly is a simple way to keep it as secure as possible.

Content Analysis

Before you start to play with your site in terms of content, make sure that you know what’s there. You need to look at your analytics – how many people are coming to your site, where they’re coming from, and what they are doing when they get there. This will tell you how visitors are engaging with your site, so you can create a strategy around that.

Competitor Review

Review your competitors’ websites, not just to get ideas on how to optimize your own site but also because you want to learn what they’re doing right. Reviewing competitor sites helps you understand how other companies are marketing their products/services, how they structure their pages, and what style of writing they use. It’s also important to find out who links back to them; every link that points back at a competitor site is one less link that could point at yours.

Traffic Report

Website audits are important because they help you recognize issues that affect your website’s performance. If a lot of people are leaving your site without clicking on anything, for example, then you know there is something wrong with your call-to-action or copy. Traffic report tools, such as Google Analytics, help you see all of these issues. They let you know what is converting well and what isn’t so that you can improve on it.

SEMrush

A free SEO audit software program, SEMrush helps you monitor your site’s ranking in search results by tracking your keyword ranking positions on a daily basis. By keeping track of your web presence and keyword rankings, SEMrush saves you from having to manually check on your organic traffic.

Marketing Grader

This is one of my favorite SEO tools. It’s a good way to check your website's health and identify any potential issues that could be hurting your site’s performance. In a sense, Marketing Grader is like hiring an expert to do a quick audit of your site’s health; it tells you which pages are strong, where you should focus more time, what issues need to be fixed, etc.

MySiteAuditor

The easiest way to evaluate a website’s health is with MySiteAuditor, a free site audit tool that crawls through your website’s links, texts, images, videos, analytics, and more to analyze its quality. Among other things, it looks for broken links that can confuse visitors or customers; over-optimized content that violates search engine rules; duplicate text/images; excessive keyword stuffing; thin content (pages with little useful information); lack of inbound links; etc.

Screaming Frog

A website auditing tool that helps webmasters diagnose problems on their sites. Screaming Frog is a freemium desktop software that you can use to audit your own websites, as well as those of your clients. Its easy-to-use interface makes it a breeze to run an assessment or scan across multiple sites at once. Unlike many other tools that have both free and paid versions, there’s very little functional difference between them—something worth keeping in mind if you’re trying to save some cash.

GTMetrix

In order to monitor your website's performance, there are many different tools you can use. GTMetrix is one of them. As one of several popular web audit tools, it allows you to analyze a website's load speed and other technical information using multiple data sources. GTMetrix has a free plan that allows you to audit up to five pages per month with basic information, including total page size, requests made, bandwidth used, Google PageSpeed Insights, and more. This should be enough for most users to get started.

SpyFU

Free, simple to use website audit software, plus a detailed explanation of how you can use it in practice. Discover what SpyFU can do for your business today. Why pay $400+ when you can have access to an effective web analytics tool like SpyFU that works with little or no setup involved? Unlike other website analysis tools that require expensive licenses, we let you analyze as many websites as you want—for free!

Google Search Console

The free Google Search Console tool enables website owners to view basic insights about their sites. This can be valuable for anyone looking to keep tabs on what’s happening with their site and its performance, though it may not offer everything that more robust audit software can provide.

Google Structured Data Testing Tool

This is a great first step in ensuring your website is ready for Google’s scrutiny. The Structured Data Testing Tool examines structured data markup used on a page to ensure it follows Google’s guidelines. This tool will highlight specific pieces of structured data that need fixing, which may be found in web pages with schema, Open Graph Protocol (OGP), Twitter Cards, or other types of structured data. Note: you can use the Structured Data Testing Tool to test more than one page if needed.

OnCrawl

A lot of people think that knowing how to maintain a website is as simple as just checking every now and then for typos, broken links, outdated info, etc. However, webmasters need tools to help them carry out their work in an efficient manner. This is where crawl analysis software comes into play. It can be used by both newbies and professional SEOs for different reasons—from identifying duplicate content issues to discovering which pages are most popular based on your keywords.

Copyscape

Before publishing your piece, run it through a plagiarism checker such as Copyscape to make sure you don’t accidentally steal someone else’s content. This tool checks to see if your content matches that of another website, making it easy to avoid accidentally running afoul of copyright laws. And remember—as tempting as it may be—don’t create new original content in order to keep from getting flagged for copyright violations.

SEOptimer

This SEO audit tool is a free, web-based application that helps you analyze your page optimization strategy. It covers all aspects of SEO, including access to valuable information about how Google crawls your site, what pages are crawled, keywords found on each page (and where they appear), title tags, meta descriptions, and much more. This gives you a complete picture of every aspect of your page structure—and will help you build an effective plan to rank highly in search engines. 

SEOMATOR

An SEO website audit helps you identify any issues your website may have that are preventing it from achieving a higher ranking. This will help you make necessary changes to achieve better rankings in search engines. An SEO software package is available for free for those looking to conduct a comprehensive analysis of their website. This allows users to perform an on-page analysis, and off-page analysis, or both.

PageSpeed Insights

Run a free website audit with Google PageSpeed Insights. This online tool will test your site for speed, accessibility, compatibility, mobile-friendliness, and more. Based on your results, you’ll get helpful suggestions for how to improve your site (and score higher in search rankings).

Serpstat

Most effective tool for on-page SEO optimization. Serpstat gives you a full range of auditing tools in order to identify issues, trends, verify Google rankings, find profitable keywords etc. With only one click you will be able to optimize your website according to Google's ranking factors. SEO audit is an essential part of your website's development process; making it very simple thanks to advanced Serpstat web audit software.

Linkio

An SEO audit tool, Linkio checks all of your links attributes to see whether or not you’re going to get dinged by Google. Additionally, it provides a ton of helpful metrics and compares your site against competitors

Mobilemoxie

This is one of my favorite website audit software tools. As they describe it, Mobilemoxie enables you to evaluate a website from an audience perspective. Does your site look good on a mobile device? Do your customers respond well to graphics, text links or buttons? With Mobilemoxie, you can put yourself in your customer’s shoes to discover what works best for them.

UBERSUGGEST

If you don’t have a website, you need to fix that right now. If you have a website, run it through Ubersuggest now! And even if you already know how to use it, go back through it just in case there’s something new. The entire software platform keeps getting better with every release, so use Ubersuggest regularly to make sure your on-page SEO is always up-to-date and can scale for huge traffic.

Internetmarketingninjas

If you want to know exactly what’s going on with your website and how it’s performing, then web analytics software is for you. This type of software tracks how your visitors are using your site—and if you’re missing out on any traffic or conversions, you can use that information to better your site in real-time.

SEO Site Checkup

This tool will help you see how well your website is performing in terms of SEO, just like SEMrush, Majestic, SpyFu, or Keyword Tool. Not only does it provide basic details about how technical SEO of your site and what pages are average, but it also shows you which keywords are used to find your site.

All of these tools are considered the best for website auditing. You can improve your website with the help of these tools. These all are the best free website audit softwares and tools.