How to improve your SEO for free

 

How to improve your SEO for free

What is SEO

Before talking about “how to improve your SEO for free”, let's look at what is SEO, The most popular term we use on the internet. SEO stands for “search engine optimization”. This technique is very important in improving the visibility of a website.

It increases the visibility of your site as if people search for something like services or products on the internet.

When search engines show your web pages in the search results, you will get more visitors. This process of optimization of your pages is SEO.

Why the need for SEO

In digital marketing, a PPC or paid campaign is created to get more customers. Ppc has significant importance but it needs a good budget to be continued.

SEO is the only online marketing channel that gives back your investment when setting it. but the most important procedure is setting correct SEO on the site. It will increase indexing your content in search engines, the result is a good ROI.

Right keywords with a solid piece of content help in increasing the traffic for the site. One-time good SEO strategy gives reward all the time.

So the question " how to improve your SEO for free” needs only a little more explanation.

Google SEO

What is Google?

Google is a search engine that is fully automatic. it uses software which is known as web crawlers. The web crawlers explore the web to find sites. After crawling and finding the sites the web crawlers index all the sites. 

Google search engine works in three phases 

1- crawling

2- indexing

3- show results 

What is crawling?

Google has crawlers. These crawlers search the web and update the results. After updating web results they store the addresses or URLs of these pages. We find these pages by following the links from these pages.

What is indexing?

After crawling Google tries to analyze and understand these pages. tries to analyze the images videos text and all the content files it finds in the pages. after understanding each page Google store this information in google index, which is a huge database.

Result

When a user writes something to search on Google Google tries to give the highest relevant result of the query. These results have many factors in showing results. Including things like language location and previous queries. The important thing is that there is no acceptance of payment to rank page higher in google.

What's the competition in SEO?

If you're looking to get into the world of search engine optimization, there's plenty to think about and consider when you're trying to figure out how to do your job well. Naturally, a big part of this process involves figuring out who your competition is in the search engine optimization field so that you can learn from what they've done right or wrong in the past and take advantage of their successes (or failures). Here are some tips on how to get started with understanding what your competition in SEO might be like and how you can compete with them effectively!

Links to follow

Domain Authority, Page Authority, and Trust Flow are tools that provide a snapshot of your web presence as it relates to your competitors. To measure these statistics, you'll need to sign up for a free Moz Pro account. These scores change over time and also fluctuate based on content updates so don't get too hung up on specific scores.

Links to avoid

The best way to check out your competition is to get a list of their website URLs and run it through one of many available link-checking tools. While there are many, here are a few LinkSniffer, Trust Flow Metric Checker, and Alexa Toolbar. These will give you a good idea of what links your competitors have; however, you can't rely on these numbers as a complete reference for determining how well any particular competitor ranks on search engines since they're based on algorithms that measure quality - not volume or relevance.

Things you should do

(1) Find out who’s already ranking on page 1.

(2) Research them

(3) Do some keyword research.

(4) Build high-quality backlinks to your site and proactively work on gaining quality external links to improve your rankings.

An extra benefit of link building is that it helps improve your search visibility, which results in more organic traffic for you. 

Where you can rank your site on Google

There are 2 main search engines you’ll be concerned with - Google and Bing. In order to rank your site well on these search engines, you need to know what your competitors are doing, and where they are ranking. Sites like Open Site Explorer will allow you to get a report on how many backlinks each competitor has. Knowing what your competitors are doing is valuable for knowing how you can compete with them.

How many backlinks do I need?

Backlinks are a metric used to indicate how well your website ranks. The more backlinks you have, and more relevant they are, generally means better search rankings. How do you get them?

It depends on your industry, but typically it involves researching who links to competitors and writing guest posts for those companies. It’s a process that can take time, but results will eventually roll in as long as you keep at it.

What does it take to rank a website?

Getting a website ranked highly on search engines isn’t an overnight task. Although many SEO campaigns have yielded quick returns, it’s still important to have realistic expectations about how long it will take to see noticeable improvements to your website’s search engine rankings. It could take several months or even years before you appear on page one of Google for high-volume keywords. This is due, in part, to Google prioritizing relevant content over keyword stuffing and rapid growth tactics.

What does SEO cost

You may have to pay anywhere from $300-$1,000+ per month. It is common for a search engine optimization company to offer some or all of their services for free (as a means of marketing), but not all are honest about how much money you’ll be spending if you hire them for a long-term project. This can make it difficult to pin down an accurate price unless you take your time and do plenty of research beforehand.

SEO process

The term Search Engine Optimization, or SEO for short, refers to a set of tools that you can use to improve your rankings with search engines. If a person is doing Search Engine Optimization, they’re attempting to create websites and write content that will rank well with major search engines such as Google, Yahoo!, Bing and others. There are several different types of optimization strategies you can implement on your website.

How To Improve SEO

The truth about improving your site’s SEO is that there is no real secret to improving rankings. Whether you use an expert or yourself, it’s going to take hard work and consistency. A high-quality website is always a good place to start as it will naturally attract more organic traffic and ultimately improve your ranking with search engines.

make sure SEO is keyword compliant

SEO content

It’s been a little over a year since Google has made any major changes to its algorithm, and even though there have been mini-updates here and there, most of us are still scratching our heads wondering if we should change our link-building strategies or if we should focus on building a better user experience (UX). In short, you don’t have to do either.

What are SEO categories?

Search engine optimization has many categories and each one is a vital piece of your website’s strategy. Knowing your audience and picking which category they would be interested in will help you maximize your results from SEO. The different categories include Local SEO, Content Optimization, Copywriting Optimization, Technical Optimization, and Social Media Optimization.

SEO tools list

Sitemap Creation, Competitor Backlink Analysis, Website Audit, and Rank Tracking Tools. Some of these tools will help you to identify and research your competition, as well as learn what it takes to rank for certain keywords. A high-ranking website is often one that ranks at or near 1st on Google (or any other search engine). The only way to reach #1 is through quality backlinks and by earning votes from other websites.

For the SEO keyword research

Moz Keyword Explorer 

For advanced SEO

Semrush 

For optimizing a website

Wincher

For creating SEO-driven content

RankIQ  

For local SEO keyword

GetKeywords 

For finding question-based keywords

QuestionDB

For affiliate marketing 

Jaaxy 

For an SEO keyword research (add-in browser)

Keyword Surfer 

How to determine if SEO is working

In order to determine if SEO is working for your business, you need to measure your site’s traffic. Tracking incoming clicks and website traffic will let you know how often people visit your site, what they do when they get there and where they go next. It will also give you insight into how many of those visitors are a direct result of your search engine optimization efforts.

SEO checking tools

• Google Search Console
• SEMRush
• Woorank
• Moz Pro
• Serpstat
• Majestic
• Ubersuggest
• SEOQuake
• Screaming Frog
• SpyFu